Benefits: if you are new to marketing; have new marketing staff; or new to the tourism industry, we can assist with in-house training to ensure you and your staff have all the marketing tools you need – and know how to use them – and the training is personalised for your business. For larger groups, we can organise suitable venues for training needs, or undertake workshops. Training includes a tailor-made program, and includes some of the following: what is marketing? what does it involve? how to implement marketing activities; principles of marketing; market research techniques; tips on how to develop brochures, advertisements, design, and other marketing activities; what to watch out for (avoid common marketing mistakes); online marketing; how to undertake public relations (PR) activities; and more.

Specialist workshops are available for tourism industry operators, including topics such as: tourism industry structure; travel distribution options; travel marketing; travel networking opportunities; undertaking effective sales calls; international travel marketing, and more. Contact us for more details.

We are planning to develop an ‘online training’ module shortly, specifically for marketing within the tourism industry… keep watching this space for further details, or contact us for further details.

Cost: training and workshop costs are based on the number of attendees and venue requirements; and available as half-day or full-day options. Personalised one-on-one training costs are based on an hourly rate. If training services required outside the South East Queensland region, travel costs may apply as well.