Winjana RV


Banksia provides ongoing marketing services to Winjana RV, a caravan manufacturer based in Toowoomba, Queensland, building and selling 5th wheeler vans and conventional caravans Australia-wide. They also build custom-made vans for clients.


Project Overview

Previously known as Adventure Vans, the company had a name change and needed to re-launch their new vans, and the new name Winjana RV. Winjana RV required professional marketing advice and services to implement this process. Requirements included developing a ‘brand’ image; a marketing ‘slogan’; a new logo; vehicle decals; company stationery; brochures and advertisements; and a website.

Results

Banksia Marketing developed a new logo; and a brand slogan to capture the company’s philosophy of being “wholly Australian-manufactured” – the vans are all personally built in Toowoomba. To differentiate the company as well from competitors a strong image was developed, linking the product directly to key experiences customers have while travelling with their vans – all models are named after Australian National Parks; the brand, the logo and vehicle decals all reflect the earthy colours of the Australian outback and bush. The slogan “Australian-made for Australian adventures” describes what customers will experience by buying a Winjana RV van. New company stationery, brochures, magazine advertisements and website were developed. Banksia also provides on-going marketing consulting and public relations services for Winjana RV.

winjana5thwheelers.com.au