The Central Group

The Central Group are a collection of hotels, apartments and conference venues located in Australia and New Zealand. They offer city location apartment-style accommodation to suit families, couples and corporate travellers. Banksia has provided marketing services to assist Central’s sales and marketing management team for a number of years.

Project Overview

As the company grew in size, The Central Group required a new ‘look’, logo, stationery, corporate and property brochures, and a new website to re-position the company in the Australian accommodation market. A fresh image was required to relaunch the group online to entice new customers, and to maintain the existing customer base.


A new logo was developed for Central, creating a fresher and more modern image, and in a style that was attractive to both corporate and leisure-seeking customers.  The focus of the new brand look was based on providing a professional image, but not too serious so that it remained enticing to families and couples – and would suit properties based in any location. The major part of the project undertaken was developing the new website to incorporate all the properties, including providing content writing and editing. Other services provided and completed were: a new corporate profile (brochure), corporate folder, advertising creative and templates, stationery design for all the properties, direct mail flyers, and public relations services. Banksia continues to provide ongoing marketing advice, design and public relations services when required.