Ebar Organics


Banksia provides ongoing marketing services for Ebar Organics, an online retailer selling Australian-made certified organic skincare products for the whole family – including baby skincare and pregnancy skincare products. 

Project Overview

Equalibrium Bar shifted business focus and location from a retail shopping centre location to being a wholly online retailer in 2008. The new business focus and change of name to Ebar Organics meant they required a new ‘look’, logo, stationery, brochures, and a major redevelopment of the website as an online shop.  A fresh image was required to relaunch the business online to entice new customers, and to maintain the existing customer base. The company promotes the benefits of living a sustainable and environmentally-friendly lifestyle; and this is a key message in all marketing activities.


Results

A new logo was developed, creating a fresh and contemporary image, but still recognisable for existing customers. The brand was also designed to be enticing to both female and male customers. The focus of the brand look is based on natural and organic images and colours – the browns and greens of nature. The website underwent an extensive upgrade; and again developing and re-launching a brand new website in late 2010. Banksia also developed the brochure, stationery, flyers, and poster for Ebar. Banksia continues to provide ongoing marketing advice, design and public relations services, and writing and managing the customer online newsletter.


ebar.com.au